Print

What is print. The process of making a mark. Through the evolution of devices that process of mark making has evolved into a very involved and intricate process. At the end of the day most of the print we do now days is broken into CMYK plates (Cyan, Magenta, Yellow, black.) What this means is […]

What is print. The process of making a mark. Through the evolution of devices that process of mark making has evolved into a very involved and intricate process. At the end of the day most of the print we do now days is broken into CMYK plates (Cyan, Magenta, Yellow, black.) What this means is that we are actually crafting small halftone dots of ink. Print has changed, but it’s still relevant in its own way. As an organic being it is hard to stray away from actually being able to touch something. The romantic notion of preserving an image in time is universal. It transcends our existences. Even though paper may eventually decay it will most likely outlive us. There is a delicacy about being able to see the image on the page.