Why Avenir? Avenir means the future… “A”+“venir” the thing that is to come. Avenir is our house font. Avenir was designed by Adrian Frutiger in 1988. Frutiger personifies the type of design that CR&D aspires to; clear, effective and direct. It is very classic but in a modern way. Fruitgers work also had a sense about looking to the future; searching for design that can challenge our existing way of looking at things. People talk about helvetica as a ubiquitous font, which it is, however people may not realise that everyone carries Frutiger in their pocket with them at all times in ORCA.