Challenge

Sloane Street, one of London’s most prestigious luxury retail destinations, required a digital gift card solution that could extend its brand experience online. The challenge was to build an intuitive e-commerce platform aligned with the street’s premium positioning.

Solution

CR&D designed and developed a gift card section integrated seamlessly into the existing website. We optimised the UX and UI for balance checks, activation, and purchases, and created a digital retailer directory to strengthen engagement across the network. Responsive templates were tested across devices to ensure accessibility and ease of use.

Impact

• Delivered a luxury e-commerce solution enhancing Sloane Street’s brand. 

• Improved convenience for customers buying and managing gift cards.

• Supported retailers with a digital directory driving footfall.

• Strengthened Sloane Street’s positioning as a global luxury destination.
• Scaled the retail experience into digital space.