Challenge

Rhug Wild Beauty, part of the Rhug Estate, needed updated branding and packaging to support its expansion into the luxury organic skincare market. The challenge was to refine the existing logo, create cohesive guidelines, and deliver packaging and marketing assets that reflected both organic provenance and premium positioning.

Solution

Working in partnership with Forth Tyne, CR&D refined the logo, developed comprehensive brand guidelines, and designed packaging for a wide range of products and gift sets. We created detailed cutter guides and production artwork to ensure accuracy, and extended the identity into stationery, labels, POS, and internal templates. Lifestyle photography and landscape imagery were integrated to emphasise Rhug’s organic heritage.

Impact

• Established a cohesive brand identity across luxury skincare.
• Delivered packaging that reinforced organic authenticity and luxury cues.
• Improved efficiency with detailed production guidelines.
• Created scalable assets adaptable across retail and e-commerce.
• Strengthened Rhug’s reputation in sustainable luxury beauty.