Blok, the award wining gym group, came to us looking to update their existing brand guidelines. Our collaboration extended to crafting a fresh social media campaign, focused on promoting their philosophy of “the joy of movement and power of progression”.

In response we created a versatile set of visual styles each strategically chosen to communicate different facets of the company’s ethos. Utilising high-contrast geometric designs across all styles ensured a consistent visual identity, effectively conveying the dynamic concepts of movement and progression.