Since 1994, Egg Trading has been crafting and selling timeless clothing and objects from their location on Kinnerton Street in the heart of London’s Belgravia district. Collaborating with brand consultancy Boston Studio, the brief aimed to decrease the abandoned cart rate among online buyers and enhance the conversion rate from basket to final sale on their website.

The project necessitated adhering to the existing site’s general layout and Shopify framework. As part of the update, we redesigned both the user experience (UX) and user interface (UI), revamping the site’s menu structure to facilitate quicker and easier item searches for shoppers. New page layouts were then created to further streamline the user experience. Additionally, we introduced redesigned customer basket pages, specifically targeting ease of use to boost conversion rates. All these modifications were meticulously designed and tested across multiple screen dimensions to ensure responsiveness.