Through brand consultancy Boston Studio we worked True Grace a prominent UK candle manufacturer, to rebrand and develop packaging. We have successfully transformed True Grace’s packaging across various product lines, including Candles, Scented Reeds, Home Fragrance, and Bath and Body products. Our involvement extended to website design, brand strategy, trade fair displays, digital and print marketing, and shop fit-outs.
To revamp True Grace’s brand, we developed a narrative rooted in classic English country life and new product categorisation. This strategy allowed True Grace to diversify its product offerings and reach new customer bases. Simultaneously, we designed a new visual identity, including a logo, type style, layout rules, a monogram, and brand pattern, which addressed previous packaging challenges. We also developed cutter guides and produce carefully detailed packaging cutter guides and artwork in partnership with the manufacturer.